Ken Ricketts is the executive director for the Safety Association of Saskatchewan Manufacturers (SASM). The association serves over 250 firms and 11,000 workers in the manufacturing sector. Much of Ricketts’s professional life has been in high risk ventures where one mistake could lead to serious consequences. His background includes years as a professional whitewater rafting guide, snowmobile racer, ice road construction and heavy construction for the petroleum industry in extremely remote locations. Intensive management systems and embedded safety culture were the only sure means of everyone returning home safely. Ken and his team have developed a multi-level safety certification (COR) program that requires continuous improvement.